Pharma D&S




Medical Marketing


“Medical Marketing” is a term that defines activities performed by several company functions, with both regulatory and medical marketing roles. A fundamental support is given to the scientific service responsible, who can benefit from the content control of the marketing media, his/her main responsibility, and a series of other services related to the management of national and regional requirements in matters of scientific information.

Regulatory Affairs may use the services related to the management of congress authorizations and registration of marketing media at AIFA, in addition to the support for the preparation of specific SOPs; medical-marketing functions are flanked with an activity of graphic and medical-scientific consulting for the development of promotional media, an activity integrating into the regulatory evaluation of the media themselves.

A list of the services offered in this sector follows:



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